Our job was to create a name and visual identity for a premium segment beauty salon. Typographic logo portrays the company’s name “en Rouge” in translation from French means “in Red”. The beauty salon is located in the historical building of the Bristol Hotel, which in the Soviet era was called Red. The descriptor “salon” explains the type of activity of the company.
The brand logo is based on the abbreviation of the first letters of the company name — E and R. Together they form a monogram in the form of a rose bud and an infinity spiral. Saturated red color enhances the name.