Identity – CHYRKOV studio


Logotype and visual identity — what makes your business stand out in the market

We will help you create a visual image for your business and brand. Our competence includes the creation of a name, logo and development of a turnkey corporate identity.

Branding is a complex process of forming and creating perceptions, associations, images and ideas that shape emotions about a particular product or company in the minds of people. It’s like a combination of the company’s values ​​with a visual identity.

Identity is the visual image of a brand. Identity or “corporate identity” reflects the core values ​​of the company, forms consumer confidence
to the brand, creates a positive image. He creates a desire to purchase a product, use the service of this brand. The feeling of a high-quality and expensive product is created.

Brand book is an official document of the company, which describes the concept of the brand, its mission, philosophy, values. It contains a complete guide to branding, which includes guidelines for the use of each branding element in both advertising and
and corporate media, and creating a comprehensive brand picture. A brand book is an important image component of any company. He helps the brand develop and attract new customers and partners.

Our services in visual identity development:
logo development
brandbook development
Stages of creating a visual identity
At each stage, we work closely with you. You are part of the creative process, so you can see the creation of your brand from scratch.
Preparatory work

At this stage, we conduct an interview with a client, work with a brief and form a technical task. We conduct a comprehensive market research. We are working with the target audience of the project. We deliver a plan for further work on the project.

  • Brief study and work plan
  • Exploring the market
  • We identify competitors
  • We carry out the analysis
  • We compose a mood-board (a selection of ideas for concepts) of a future project
Naming and сorporate identity development

If the company does not have a name, we will be happy to help with its development. The correct name will make the company recognizable in the market, will help reveal the company’s philosophy, its principles and values.
An important part of this phase is the development of the logo. This is the most difficult stage since the name and logo are the basis of the company’s future corporate identity.
The final stage of the development of the corporate identity of the company. Here we present the concept of the future visual communication of the brand. After agreement with the client, we develop all the necessary layouts and form a brand book.

  • naming (development of a company's name) if necessary
  • logo design
  • creation of a visual identity
  • layouts design
  • full brand guide book design
Transfer of the project to a client

As a result, you get the whole package of materials. All materials are located on our secure cloud server, you will have access to them via the link 24/7. After the transfer of the project, we provide support, help your brand to be successful in the market.

  • original files in .AI and .EPS
  • ready for print layouts
  • 24/7 access to a cloud with your project files
  • assistance in further brand development and positioning
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