This is rebranding concept for famous Russian sugar packages 'Brauni'.

There are two types of sugar: dark and light demara. The idea behind this concept was to create a brand of sugar that is delivered from Mississippi, which is a birth place of Blues music. The slogan for this brand would be: 'Your coffee will never sound better. The most musical sugar, straight from Mississippi.

All the artwork is done by Sergei Chyrkov using a ball-pen.